Are you a talented entrepreneur who offers a valuable service BUT cannot articulate that in a way that makes it easy for people to buy from you? Then read on.
Are you selling the invisible, a service that cannot be easily demonstrated like you could with a physical product? Then you really need to know how to sell it. Selling a service is the hardest thing to sell because you cannot show or touch it.
Knowing how to sell and market are essential skills for every entrepreneur – NO exceptions!
I consider myself lucky in that I studied the ‘job almost guaranteed’ business degree with an MBA in Marketing and fell into Sales at my first professional position. Now I belong to CAPS – the Canadian Professional Speakers Association – the association of choice for experts who speak.
Sales can be quite simple and straightforward once you get the hang of it and get some practice in selling using a smart sales system. Here are the four key ways to make sales simple: