Can You State Your Value Clearly?

Can You State Your Value Clearly?

Are you a talented entrepreneur who offers a valuable service BUT cannot articulate that in a way that makes it easy for people to buy from you? Then read on.

Are you selling the invisible, a service that cannot be easily demonstrated like you could with a physical product? Then you really need to know how to sell it. Selling a service is the hardest thing to sell because you cannot show or touch it.

How is Professional Speaking and Selling Similar Yet Different?

How is Professional Speaking and Selling Similar Yet Different?

Knowing how to sell and market are essential skills for every entrepreneur – NO exceptions!

I consider myself lucky in that I studied the ‘job almost guaranteed’ business degree with an MBA in Marketing and fell into Sales at my first professional position. Now I belong to CAPS – the Canadian Professional Speakers Association – the association of choice for experts who speak.

The Next Zappos?

The Next Zappos?

I don’t know about you, but I get tired of hearing so many leadership, marketing and customer service speakers and authors always cite ZapposĀ and AppleĀ as being the ultimate companies to emulate for service and corporate culture. There are many other companies...