Knowing how to sell and market are essential skills for every entrepreneur – NO exceptions!
I consider myself lucky in that I studied the ‘job almost guaranteed’ business degree with an MBA in Marketing and fell into Sales at my first professional position. Now I belong to CAPS – the Canadian Professional Speakers Association – the association of choice for experts who speak.
After consulting and coaching small businesses for over 20 years, I’ve determined that these are the 4 essential questions to be answered in order to have a sustainable business that fuels your heart, soul AND bank account!
What do you LOVE to do?
WHO do you love to do it with?
What do you want to CHARGE them?
What is their ROI?
The importance of asking a simple question! Close more business by asking better questions.