Some business coaches love to kick butt and be hard-nosed bullies. They feel that people need to be pressured and bullied into performing; that aspiring entrepreneurs need to be prodded out of their limiting ‘money mindsets’ that is apparently deterring them from achieving their financial goals.
Knowing how to sell and market are essential skills for every entrepreneur – NO exceptions!
I consider myself lucky in that I studied the ‘job almost guaranteed’ business degree with an MBA in Marketing and fell into Sales at my first professional position. Now I belong to CAPS – the Canadian Professional Speakers Association – the association of choice for experts who speak.
Con artists come in all shapes and sizes and they can come in a business suit with the title of ‘Coach’ too. As a coach, you should model the behaviour you want your clients to emulate. That means I need to be on my top sales game when talking to prospective clients.
I have a new client who is currently locked into paying for 4 months of coaching with another coach that she doesn’t want to work with. Helping her to get out of that contract was a nightmare.