Patti loves to speak and train on business development, entrepreneurship and anything about sales and marketing for non-sales professionals. Most entrepreneurs have had little or no sales and marketing training and could benefit from learning how to make sales faster and easier.

She has the academic credentials of an MBA in Marketing, and over 30+ years of hands-on experience in B2B and B2C at numerous startups including 10 of her own businesses since 1992.


Some popular talks include:

Sales Skills JUST for Entrepreneurs

When you attend this workshop, you will go from Sales FEAR to Sales FUN! You will close more business, faster and more naturally and ask for more money too! Because you are worth it.

Knowing how to sell is an essential skill for every entrepreneur and it really is easy once you know how. It’s a process and a discipline first and foremost. Nothing scary about that is there?Then it’s a simple conversation using powerful questions to guide it naturally to a close.

Patti has deconstructed her million dollar sales techniques so that anyone can sell faster and easier than ever before. Learn the one crucial thing that all great entrepreneurs must master in order to succeed. You will learn how to deal with common objections and how to negotiate better. You will leave inspired that you too can sell more of your ‘stuff’ and enjoy the process too.

 Practical Marketing for Small Business: Small Budget + HUGE Results!

Patti is full of wacky ideas that work! She speaks from practical experience on having micro budgets and huge sales targets to achieve.

Using creative low cost marketing tactics, she was able to make an out-of-the way farm a thriving destination with up to 500 people attending her annual Garden Parties. She helped bootstrap (that means zero money) a bar code software company to 7-figures and 20 employees with a best selling asset tracking system called BassetPro, sold to 25+ countries.

Using brains not budgets, she can help you get more traction for your limited marketing dollars. You’ll leave this workshop brimming with ideas to promote your organization effectively without blowing your budget either.

Living a Life Without Regrets!Your Dreams for Today!

Since the age of 25, Patti has held her nose and jumped into life. No one was more scared than she was BUT the fear of living with regrets was bigger than the fear of going.

She left her friends, family, career and everything she knew behind and went on a solo trip around Europe for a year. That year stretched to 9 years of living and working all over Europe, having exciting adventures that can only happen when you leave the known behind and seek the unknown.

Living life on the edge is the only way to live and it’s not that scary once you’re tried it. In this inspiring talk, you’ll want to stop tolerating the intolerable and start living life fully.

Attendees come out knowing what their biggest regrets would be and are inspired to live their DREAMS NOW.

Influence & Persuasion Skills for Non-Sales Professionals–We are ALL in Sales!

If you’ve ever negotiated with your teenager, spouse, partner, boss, colleagues or employees–you’ve been ‘selling’.

Whenever you’re trying to persuade someone to agree with your point of view–that is sales!

This talk is ideal for non-sales professionals, but those who must persuade, negotiate and ‘sell’ to others. In this talk Patti discusses the negative sales mindset and how to get over it.

The fear of sales and negotiating is only because you’ve never been properly trained (if at all). Selling and negotiating are skills that can be easily learned and forever practiced and improved upon.


How to Be Your Own Best Cheerleader

Patti facilitating PFW INC group

After decades of small biz coaching and consulting, it became clear to Patti that many entrepreneurs have a fear or a great reluctance to “toot their own horn”. This is even more prevalent in the incredibly modest Canadian sales world. However, “without tooting their own horn, there is no music” says the brilliant Dr. Alan Weiss, author of Million Dollar Consulting. In this talk Patti discusses how to effectively boost self-confidence and be your own best cheerleader

Sales Secrets from a Shy Sales Pro

Like most people, Patti was not a born salesperson. She was shy, geeky, introverted, insecure and nervous. After a two week intensive residential sales training course by IBM and 30+ years of practice, she’s now a pro.

She learned that not only was she great at sales, she loved to sell. Now she enjoys sharing her knowledge and skill set with other entrepreneurs and non-sales professionals to help them grow.

Her non-traditional and effective sales style relates really well to the reality of today’s sales–where the buyers already have 60% of their minds made-up before you see them. It is essential that you not go into ‘sales mode’ but think more of being a caring and curious human being. Do this and your sales will soar. You must listen to the answers of the great questions you ask, reflect on the answers and relate back only what needs to be said.

NO SALES = NO BUSINESS, so either you change your attitude, get great at selling your product, or get a job. No entrepreneur can afford to be afraid of selling their own products.

People buy your enthusiasm as much as the product itself. If you’re not enthusiastic about your product, no one else will be. Selling is an essential skill for every entrepreneur.

Patti Pokorchak at Bronte

Talks can be anything from 10 minutes to 6 hours of interactive training, depending on what you need.

Contact Patti at 416-951-3842  or Patti@SmallBizSalesCoach.ca to discuss your audience, the results you seek and she’ll create a talk, course or workshop tailored to your specific needs.