Some business coaches love to kick butt and be hard-nosed bullies. They feel that people need to be pressured and bullied into performing; that aspiring entrepreneurs need to be prodded out of their limiting ‘money mindsets’ that is apparently deterring them from achieving their financial goals.
I once went to see Kevin O’Leary at a Fireside Chat at Ryerson University’s Ted Rogers School of Management, just to experience him in a more intimate situation. He was as abrasive and blunt as he was on Dragon’s Den. He still said “it was all about the money” and it made me sad. Read what he says about business being war. I hate war and violence and we do not need more of that in our world.
Are you a talented entrepreneur who offers a valuable service BUT cannot articulate that in a way that makes it easy for people to buy from you? Then read on.
Are you selling the invisible, a service that cannot be easily demonstrated like you could with a physical product? Then you really need to know how to sell it. Selling a service is the hardest thing to sell because you cannot show or touch it.
Knowing how to sell and market are essential skills for every entrepreneur – NO exceptions!
I consider myself lucky in that I studied the ‘job almost guaranteed’ business degree with an MBA in Marketing and fell into Sales at my first professional position. Now I belong to CAPS – the Canadian Professional Speakers Association – the association of choice for experts who speak.
The importance of asking a simple question! Close more business by asking better questions.
Con artists come in all shapes and sizes and they can come in a business suit with the title of ‘Coach’ too. As a coach, you should model the behaviour you want your clients to emulate. That means I need to be on my top sales game when talking to prospective clients.
I have a new client who is currently locked into paying for 4 months of coaching with another coach that she doesn’t want to work with. Helping her to get out of that contract was a nightmare.